Medical Consulting
WHY THE MEDICAL INDUSTRY ASKS FOR BARRY S. SEIBEL, MD?
The demand for Dr. Seibel’s technical advice is largely due to his ability to bridge the disciplines of clinical medicine and engineering, combining his surgical experience with his background in math and physics. Read Dr. Seibel’s approach to medicine.
For Dr. Seibel, consulting is wonderfully synergistic with practicing medicine. Being closely involved in the current state-of-the-art ophthalmic technology allows him to utilize and evaluate this technology in light of what advances he knows lie on the horizon. Dr. Seibel’s involvement in consulting further strengthens his experience and knowledge, which is then utilized in future consulting, thus forming a continuous bond. While both Dr. Seibel and the companies for whom he consults continue to gain further insights, the real beneficiary is you, the patient!
MEDICAL INDUSTRY CONSULTING
Zeiss, officially known as Carl Zeiss AG, is a prominent German company renowned for its extensive expertise in the field of optics and optoelectronics. With a rich history dating back to 1846, Zeiss has established itself as a leader in the science of eye care, consistently innovating and delivering high-quality products that include medical microscopes, vision care solutions, and diagnostic and therapeutic technologies for ophthalmology. The company’s dedication to advancing medical science is evident through its cutting-edge developments in microscopy and imaging technologies, which play a critical role in driving forward medical research and clinical outcomes. Zeiss’s commitment to excellence extends globally, impacting both healthcare professionals and patients with its state-of-the-art medical technology solutions. Dr. Seibel has been honored to provide bioengineering consultation services to Zeiss in the areas of optical and digital microscopy, advanced diagnostic equipment, as well as new developments in cataract surgical equipment.
Johnson & Johnson Vision, a subsidiary of Johnson & Johnson, is dedicated to improving eye health through a wide range of innovative products and solutions. In addition to contact lenses and ocular health products, Johnson & Johnson Vision provides advanced technologies for cataract surgery and laser refractive surgery, aimed at delivering improved clinical outcomes for patients worldwide. The company emphasizes a holistic approach to eye health, supporting both practitioners and patients with continuous education, research, and development in eye care. Through its acquisition of Abbot Medical Optics (formerly Advanced Medical Optics, Allergan Medical Optics), it is carrying forward a rich heritage of cataract and refractive surgical solutions. Dr. Seibel has been delighted to have provided consultation services to these companies for many years especially in the area of cataract surgical equipment.
Dr. Seibel also served as a consultant to Bausch & Lomb Surgical, one of the best known and most respected healthcare brands in the world. Bausch & Lomb is a giant eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. Dr. Seibel worked side-by-side with the talented engineers who created their phaco (cataract surgery) machines, offering bio-engineering feedback based on both his surgical expertise as well as background in instrument and graphic user interface design.
Dr. Seibel utilized his expertise in patient education and computer graphic design to have served as a consultant to Eyemaginations (now called Rendia), which brings qualified industry and medical expertise together with state-of-the-art creative services—in full color, high motion 3D animation. The days of using posters, plastic models and brochures to communicate are fading as the power of the today’s technology is being phased into practical applications everywhere. Rendia brings the benefits of a multi-media approach into every aspect of medical practices for a completely enhanced patient experience, entering a new era of sophistication in healthcare services. Rendia continues to be an innovator in the evolution of these tools for better communication.
Optimedica Corporation was a Silicon Valley medical device company that was founded to develop a radically new technology for the treatment of cataracts by replacing several manual surgical steps with the enhanced precision of an advanced laser. Dr. Seibel worked side-by-side with Stanford and Cal Tech Physicists both in the laboratory as well as international surgical sites to help develop this revolutionary technology. Dr. Seibel helped to invent new surgical techniques adapted to the new laser technology, as well as contributed to elements of its graphic user interface and laser surgical patterns.
Dr. Seibel has served as a consultant to Calhoun Vision, Inc (now Rx Sight, Inc.), a high-end technology startup company that promises to revolutionize the entire field of cataract surgery by allowing lens implants to be adjusted in power after surgery in order to minimize dependence on glasses. Now a public company, RxSight, Inc. is engaged in developing and commercializing a new platform technology that combines advanced principles in chemistry and optics. Dr. Seibel’s services included his expertise both in cataract/lens implant surgery as well as his innovation in instrument design with regard to insertion devices for these new lens implants.
Dr. Seibel was honored to served as the inaugural Chairman of the Surgical Advisory Board for this cutting edge Silicon Valley company. Auris was founded by Fred Moll MD, who had co-founded Intuitive Surgical which produced the ground-breaking DaVinci Surgical Robot used in prostate and heart surgery. Auris was formed to push these horizons into the realm of microsurgical applications including eye and endoscopic procedures. Dr. Seibel’s services were sought because of his extensive work in surgical instrument design as well as in the invention and development of Phacodynamics, an approach to cataract surgery based on physics and engineering which was ideally suited to robotic applications.
VISX, Incorporated is the global leader in the design, manufacture and marketing of proprietary laser vision correction technologies. VISX laser systems have been used to perform over two million laser vision correction procedures in the U.S. alone. Over 1,200 VISX laser systems have been installed worldwide since the Company’s inception in 1986 – significantly more than any other laser vision correction manufacturer. Dr. Seibel was one of only 13 eye doctor investigators nationwide for the FDA validation studies for the VISX CustomVue LASIK system.
CATARACT SURGEY IN SANTA MONICA, LOS ANGELES AND SURROUNDING CA AREAS
Dr. Seibel helps thousands of patients in the Los Angeles, Santa Monica and Beverly Hills areas to see better and enjoy a more fulfilling life. Utilizing sophisticated diagnostic equipment and a caring support staff, he personally examines and talks with each patient to understand their individual condition and goals in order to determine their best treatment options.
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